Tip of the Day
Coming up in the next few months we’ll be growing our community of auto repair shop owners to the brink of explosion. There are many automotive company owners that need what we at DRIVE can offer them – a means of knowing what to do to expand in business.
Today’s quick tip is going to be:
While many mechanics that own their own shops are not aware that marketing is revolutionizing, there are the top players that will stay ahead of the curve and keep winning. The key is to become one of these top players in your local area. The way to do this is very simple, always keep up with the changes in marketing.
Doing marketing for an auto repair shop is tough as it is. Let alone staying ahead of the curve and learning all the new tips and tricks that come out on a regular basis. Almost every owner of a shop will tell me, “I don’t have time to do that”; and they’re probably right. So the thing is, you need to hire a marketing manager for your company if you really want to grow.
Let me explain. A marketing manager will cost you $60,000/yr for a more than decent person. BUT, what this person will do for you, is not only take marketing off your hands as a task, but will also increase your revenue like wildfire.
Why like wildfire you ask? Well, you need to understand that you are already getting referrals, which I’m assuming is the case of every shop that’s open for business. The trick isn’t to figure out how to get more referrals, at least not yet. So, the actual key is to get more NEW customers through your door and paying you for your services. This is adding more customers in your already up and running “referral machine” and will multiply your referrals directly to the amount of new customers you’re acquiring.
To break it down very simply:
A) 100 customers = 25 referrals = 125 total customers year 1.
B) 200 customers = 50 referrals = 250 total customers year 1.
The only difference between the 2 is that in one scenario you got more new customers – which bumps up your amount of referrals by just leveraging raw numbers.
This is a very powerful concept to understand. If you got it, share this to your social.
Check out our clean auto repair shop article here